It was just after 5pm and I’d closed my laptop, finished with work for the day. I picked up my phone and read the latest headline that flashed up on my screen. It wasn’t until 45 minutes later that I realised I was still at my desk, sitting in the dark, and had fallen victim to a terrible fate: doomscrolling. This article is one in a series (Connecting with Culture) from the the London Institute of Contemporary Christianity.
When does Christmas start in your household? At what point is it socially acceptable to put up your tree and start playing Mariah Carey’s ‘All I Want for Christmas is You’ at full pelt? With the regularity of a liturgical calendar, the Christmas adverts on TV arguably mark the beginning of the festive period for many of us. Nowadays, the Christmas ad is as much a part of the season as Boxing Day sales, broken toys, and left-over turkey.
Although it’s perhaps lost something of its lustre over the years, the John Lewis ad is still something of a benchmark. This year’s – ‘Unexpected Guest’ – sees our young hero befriending an alien who has crash-landed their ship in his local woods.